"VIN" stands for Vehicle Identification Number.
This number is a unique universal serial number issued to every car
by the car manufacturer. Within the 17-digit vin number are codes that
indicate the car's make and model, where the car was manufactured, a
serial number, and even information about optional equipment.
Why you need a Car Report
When buying a used car, there are many ways for you to get a bad deal
from your local auto dealer.
Odometer readings may be rolled back. It's illegal in most states, but
its easy. It is still a common occurance in used cars.
Dealer will not or cannot show you the repair orders or identity of former
Vehicle shipped from out-of-state or received in trade from another dealer.
Car reports can reveal:
Safety and Luxury Car Sites
Date: Mar 30, 2005
Contributor: Nelson Furby
Women Dominate Auto Insurance, Safety Web Sites; Men Dominant Audience to Luxury Car Sites
Automotive Web sites often are thought of as a man’s domain, but women are the majority to several sites delivering information about automotive finance, registration and vehicle insurance.
According to Hitwise, the world’s leading online competitive intelligence service, women comprised 40 percent of visits to automotive Web sites for the four weeks ending March 19, 2005. While they are slightly underrepresented in the overall auto category, women are far more likely to visit sites like AmeriCredit (www.americredit.com), AAA (www.aaa.com), NASCAR Store (store.nascar.com), Department of Motor Vehicles Guide (www.dmv.org), and Esurance (www.esurance.com).
In contrast to women’s preferences, men are more likely to visit online auctions, forums and enthusiast groups. For the four weeks ending March 19, 2005, men comprised more than 70 percent of visitors to three major auto auction sites: Manheim Online (www.manheim.com), Insurance Auto Auctions (www.iaai-bid.com), and Copart Salvage Auto Auctions (www.copart.com). Males comprised 63 percent of the audience to eBay’s auto-auction site.
Also claiming a large share of male visitors were Honda-tech.com, a technical forum for Honda and Acura, and VW Vortex (www.vwvortex.com), a Volkswagen enthusiast site.
"The higher tendency of men to seek out car sites geared to knowledgeable enthusiasts would be expected, however the fact that women are comprising the clear majority to many other major auto segments is a valuable insight," said Bill Tancer, vice president of research, Hitwise. "Marketers must take note of these nuances, and adapt their products and messaging accordingly."
Women Attracted to Web Sites of Practical Car Brands
When it comes to auto manufacturers, women comprise the majority of visitors to the sites of Saturn (www.saturn.com), Hyundai (www.hyundai-motors.com) and Kia (www.kia.com). Conversely, men comprise a majority of visitors to sites of luxury brands: Ferrari (www.ferrariworld.com), Land Rover (www.landroverusa.com), Porsche (www.us.porsche.com), BMW (www.bmwusa.com), and Jaguar (www.jaguarusa.com). The one exception to this division is the BMW Mini (www.mini.com), whose audience is mostly women.